Do It Yourself SEO

Small business web site can rank quite well without hiring a SEO company or consultant. One thing to take note is that Search Engines Algorithm always changes so following a certain procedure or steps will not always give you the desired results you expect. You need to be updated with new informations from the different Search Engines. You have to emphasizing brand in title tags, how to write themed content that is appealing to search engines, etc..

There are plenty of resources online that teaches you techniques in optimized your site. Just stay out of the "Black Hat SEO Techniques". But sometimes, the problem small business website owner face is that they have alot of exisiting responsibilies like sales, management, Human Resource that they hardly have enough time to learn the art and science of SEO. Sometimes it's just worth it to hire a consultant to optimize the site.

What's good about search engine marketing is that it can be done by yourself. First lets identify what is our goal. Our goal is to rank # 1 for the keyphrases we have chosen. For example try to search Google on "freelance developer", you want to rank in the top 10 so that your website can be surfed by people surfing google for that keyphrase.

Do It Yourself Seo Goal: Getting your website to appear on that first page of search results.

This is where search engine optimization, or SEO, comes into play. If you hire somebody to optimized your site, they will tweak your site so it ranks higher in search engine results. If you have the patient and the time to do it yourself, you can do alot of the tweaking by yourself.

First, you need find the keywords that apply to your website. Keywords are the words that people type in the search engines when they are looking for something.

You might be wondering how do we know how many people are searching using that keyword?

Checkout Overture's Suggestion Tool. Type in keywords you think people will use to find your website. This webpage will tell you how many people searched for that keyword. This gives you a good idea if it is a good keyword that you can use for your site.

You can also use webSites like Wordtracker or KeywordDiscovery.com will help you in your search for the keywords you want to optimize. Also checkout Good Keywords. Its a FREE Windows software for finding the perfect set of keywords for your web pages. Knowing the right keywords to target is very important because your site should provide what people are searching for.

Make a complete list of keywords you think applies to your website. Remove all keywords that are not relevant to your website. For example, here's a list of keywords that would do good for this website:

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Next main thing you want to do is to create a title for every webpage in your site. Every webpage should have a different title, title should have 1 or 2 keywords that describe the page. Page title needs to describe the webpage because it will be the first line that is shown in a search engine listing. The title should be short, concise summary of your webpage.

Now you need to create a meta description. This should not be longer than 250 words. Keep in mind that this will be the second line in search engine listings so try to be accurate in descripting the page. Do some searches on the web with the keywords you have chosen to see how other websites are themselves. What you want to do is support your keyword(s) with contents. You may want to use some of the keywords you have chosen in the text of your webpage, try to find some a good keyword density analyzer to help you out. It is very important that you use a lot of text as this is what the search engines look at and to use the keyword you have chosen through out the page.

What you dont want to do is repeat the words over and over and over. As a matter of fact it will get you banned. You should also try to bold the key words, google only picks up key words in bold.

DO IT YOURSELF SEO SUMMARY:
1. Make a one sentence title that is best description and contains 1 or 2 of your keywords. Each webpage should have a different title.

2. Meta description should be short,accurate and concise. It should again 1or 2 of your main keywords. Same with the title tag, each webpage should have its own unique description.

3. Make sure that the keywords are used regularly throughout the copy on the website.

4. If possible bold the keywords and use alot of text because search engines love text especially if they are unique.

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